7 business lessons from The Wiggles, whom I hate—Part 3
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This is the third and last part in a three part series on The Wiggles, why they’re so successful, and why I hate them. Part 1 went up Tuesday, and part 2 went up yesterday.
Today I discuss the last two reasons The Wiggles have been so successful. I’ll also share my idea for making them a lot more fun for me to watch, even though there is zero chance this idea will be made real.
Reasons 6 and 7 why The Wiggles are so successful.
6) They repurpose.
The Wiggles do not create a new show’s worth of material every time they create a new show. They use cartoons produced for international versions of their shows to add a bit of foreign culture to the program. Then they’ll turn around and say, “Let’s visit a concert!” and POOF! A clip from a Wiggles concert. A two minute cartoon from the Japanese Wiggles, a 3 minute performance from a concert and, just like that, they’ve covered 25% of the air time for the show.
Save time and effort if you have resources you can reuse.
7) The Big Lesson: Work smarter, not harder.
If you look back over the lessons I’ve discerned from my subjection exposure to The Wiggles, you might notice a trend. All the items suggest they’ve made every effort to take the pressure off themselves while making sure everything gets covered. They don’t try to do be the whole act. They don’t try to manage all their business affairs. They don’t try to create a whole show from scratch every week. They don’t even really innovate all that much. Instead, they deliver what they know the kids want, they make good use of what resources they have, be it archival material or talented people, and they delegate what they can to competent helpers.
I’m not saying being a Wiggle is easy. (Try typing that while keeping a straight face!) But to make it more manageable, those four guys have clearly worked hard to create a system that allows being a Wiggle to be manageable and still allow for crazy amounts of growth and success.
Work smarter, not harder.
At last: How to make The Wiggles more watchable
Note: This idea is strictly for making the show more watchable for me, and as soon as you read it, you’ll understand immediately why it can never happen. Here it is:
They need to kill Murray. Every week.
It’s obvious, right? Just look at his shirt! Plus, if they do it every week, it’ll fit in nicely with the need to be consistent.
But, of course, it will traumatize their target audience: young children. So I don’t see this one happening any time soon.
Well, that’s it for The Wiggles, and not a moment too soon. I hope this series has been enjoyable and has given you something to think about. I’d love to know your thoughts, so please leave a comment if you’re so inclined! And make sure to subscribe to the RSS feed so you don’t miss Casual Friday!
The Importance of Context: Does that term mean what you think it means?
On her blog, IttyBiz.com, Naomi Dunford recently covered some highlights of the surprising Google search terms that bring bring traffic to her site. It’s an interesting snapshot of some of the amusing, weird, and sometimes sad, things people search for information on.
From the “weird” category: “cattle branding kids.”
Naomi’s initial reaction was similar to mine: [...]
